Missing Thorn, a Napa Valley-based non-alcoholic wine brand, has announced its official launch and expanded availability across Canada in response to surging Canadian demand for sophisticated alcohol-free options. The market for non-alcoholic beverages in Canada is projected to reach C$68 million by 2030, with the category growing over 24% last year according to industry data. The brand, co-founded by award-winning winemaker Aaron Pott and innovative vintner Stephanie Honig, partners with Scott Merwin and Ravenna Wine Imports for distribution throughout Canadian markets.
The collection features five distinct varieties including a Still Red, Still White, and Still Rosé, along with a Sparkling White and Sparkling Rosé. Each wine is natural, vegan, gluten-free, and low in calories, offering an expressive, expertly crafted experience for mindful drinkers. The wines are made from California-sourced grapes and undergo cutting-edge low-temperature vacuum distillation to preserve their authentic wine character while removing alcohol content.
Since its late 2024 debut, Missing Thorn has experienced extraordinary consumer enthusiasm, achieving 300% growth in Q1 and Q2 2025. The brand has received significant critical acclaim, with The New York Times calling its still wines 'unicorns' and Food & Wine praising the Rosé as 'better than many.' Famed restaurateur Danny Meyer described Missing Thorn as a 'game-changer' in the non-alcoholic beverage space. For comprehensive market analysis on the growing non-alcoholic wine sector, industry reports from Allied Market Research provide detailed projections and trends.
Stephanie Honig, President and Co-Founder, expressed excitement about sharing Missing Thorn with Canada's wine lovers, while Aaron Pott, Co-Founder and Winemaker, emphasized the craftsmanship evident in each bottle. Scott Merwin, Founder of Ravenna Wine Imports, highlighted the significant consumer shift toward non-alcoholic options in the Canadian market. Missing Thorn wines are immediately available in Ontario through Ravenna Wine Imports and online platforms, with additional provincial rollout currently underway. The pricing positions the brand in the premium segment at approximately $25–$30 CAD per bottle, reflecting the quality and sophisticated production methods employed in creating these alcohol-free alternatives.
