TOMY International to Launch Authentic Japanese Collectibles in North America Through Direct-to-Consumer Platform

TOMY International announced plans to introduce a curated selection of authentic Japanese collectibles to North American consumers through its TOMY PLUS direct-to-consumer platform. Beginning in March 2025, the company will offer a diverse range of products from its parent company, TOMY Company, Ltd., including popular brands such as ZOIDS, DIACLONE, and tomica LIMITED VINTAGE. This strategic initiative represents a significant expansion of TOMY's market presence in the United States and Canada.

Morgan Weyl, Managing Director of Licensing & Global Development at TOMY International, emphasized the significance of this expansion, noting the high demand for authentic Japanese products. The partnership aims to bring cherished historical brands to a broader audience, providing fans and collectors with direct access to unique merchandise. This approach addresses the growing interest in specialized collectible markets and responds to consumer demand for authentic cultural products.

The product lineup will feature T-SPARK-branded items and TOMY TEC collections, targeting enthusiasts in the United States and Canada. By leveraging its direct-to-consumer platform, the company seeks to create a more accessible pathway for consumers to acquire these specialized collectibles. This distribution model eliminates traditional retail barriers and provides collectors with streamlined access to premium Japanese merchandise.

This strategic move reflects TOMY International's commitment to global market expansion and meeting consumer interests in specialized product lines. The initiative demonstrates the growing international appeal of Japanese collectible brands and the company's ability to bridge cultural markets through targeted retail strategies. The expansion represents a significant opportunity for TOMY to capitalize on the increasing popularity of Japanese pop culture products in North American markets while maintaining the authenticity and quality that collectors value.