HR.com Forms Advisory Board for State of Employer Branding 2025 Study

HR.com has established a new advisory board for its State of Employer Branding 2025 study, bringing together industry experts to develop strategies for attracting and retaining talent in an increasingly competitive job market. The advisory board, composed of veterans and thought leaders from various sectors, will work with HR.com's HR Research Institute to create practical approaches for HR teams seeking to align company culture with recruiting efforts. This collaboration aims to enhance HR professionals' ability to connect with high-caliber talent through more effective employer branding strategies.

The newly appointed State of Employer Branding 2025 Advisory Board includes prominent industry figures such as Kylie Denk, Employer Brand Manager at Index Exchange; Rachel Duran, Head of Global Employer Brand and Recruitment Marketing at Hewlett Packard Enterprise; Danica Ferrell, Recruitment Marketing Lead at MetLife; Dennis Mercier, Associate Director of Employer Branding & Recruitment Marketing at Biogen; and Marta Riggins, Strategic Consultant for Employer Brand & Employee Engagement. Their collective expertise spans multiple industries and organizational sizes, providing comprehensive insights into the evolving employer branding landscape.

HR.com CEO and Chief Instigator, Debbie McGrath, emphasized the critical nature of this initiative, stating that in today's competitive talent market, a strong employer brand is essential, and company culture plays a crucial role in shaping that brand. The integration of core values into recruitment strategies allows organizations to attract the right candidates while ensuring their message genuinely resonates with the talent they want to reach. This approach becomes increasingly important as businesses face ongoing challenges in talent acquisition and retention.

The research findings from this initiative will be published in a comprehensive report offering detailed insights and recommendations for HR professionals. A condensed two-page infographic will also be made available, providing a quick reference for key points. To complement these resources, HR.com will host a virtual event on January 16, 2025, featuring informative sessions from various subject matter experts in the field of employer branding. This builds upon HR.com's previous research in the field, including the HR.com's State of Employer Branding and Recruitment Advertising 2024 report.

The HR Research Institute, powered by HR.com, has established itself as one of the most productive and respected HR research institutes globally. It regularly publishes high-quality reports across a wide array of HR topics, helping more than 2 million HR professionals and their organizations make strategic decisions based on informed and insightful research findings. The ongoing commitment to providing up-to-date insights reflects the rapidly evolving landscape of employer branding and its growing importance in talent acquisition and retention strategies.

As companies continue to navigate the challenges of attracting and retaining top talent in a dynamic job market, the insights provided by the State of Employer Branding 2025 study and its advisory board are expected to be invaluable. By focusing on the integration of company culture, digital media, and performance metrics in employer branding strategies, this initiative aims to equip HR professionals with the tools and knowledge needed to succeed in the evolving landscape of talent management. The advisory board's guidance will help shape research that addresses current market realities while anticipating future trends in employer branding.