The Great Greek Mediterranean Grill Expands Rapidly with 46% Sales Growth and International Expansion
TL;DR
The Great Greek Mediterranean Grill is expanding rapidly, opening new locations across the U.S. and internationally, surpassing 100 operational units by year-end.
The brand's success is driven by authentic, high-quality ingredients, freshly prepared dishes, and a staged dining experience that rivals full-service restaurants.
The Great Greek's growth reflects a consumer shift toward fresh, flavorful, and healthier dining options, contributing to a better dining landscape worldwide.
The Great Greek has been recognized as a standout franchise, ranking on various lists of smartest-growing brands, showcasing its impact on the industry.
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The Great Greek Mediterranean Grill is undergoing remarkable expansion, opening 19 new restaurants in 2024 with ambitious plans to add 40 additional locations in 2025. This growth represents a significant acceleration for the Mediterranean dining concept, which has more than doubled its restaurant footprint over the past two years. The brand achieved a substantial 46% increase in systemwide sales during this period, reaching $73 million in total sales for 2024.
The expansion strategy includes entering new domestic markets such as Louisiana, North Carolina, and Wisconsin while strengthening the brand's presence in established states including Florida, California, and Texas. The company has secured 27 franchise agreements and obtained master licenses for international expansion into Western Canada and Egypt, positioning the brand for sustained growth both domestically and internationally. This strategic approach to market development demonstrates the company's confidence in the Mediterranean dining segment's continued popularity.
President Bob Andersen attributes the brand's success to its commitment to high-quality Mediterranean cuisine and exceptional hospitality standards. The franchise, established by a culinary-trained father and son team, offers an elevated fast-casual dining experience featuring authentic, freshly prepared Mediterranean dishes. The concept's focus on quality ingredients and traditional recipes has resonated with consumers seeking healthier dining alternatives.
The brand has demonstrated particular strength in off-premises dining, with catering sales increasing by 43% and growing popularity through third-party delivery platforms. This diversification of revenue streams has contributed significantly to the brand's overall performance and resilience in a competitive restaurant landscape. Industry recognition includes ranking #15 on Franchise Times' Fast & Serious list and being named a Top Mover & Shaker by Fast Casual for two consecutive years.
United Franchise Group CEO Ray Titus noted that the brand's expansion reflects broader consumer trends toward fresh, flavorful, and healthier dining options. The Mediterranean cuisine segment continues to gain market share as consumers increasingly prioritize quality ingredients and authentic culinary experiences. With its strategic growth plan and focus on maintaining culinary excellence, The Great Greek Mediterranean Grill is positioning itself as a leading player in the competitive fast-casual restaurant industry.
Curated from 24-7 Press Release
